‘No one who does a deed of power in my name will be able soon afterwards to speak evil of me’
~ Mk 9.38-40
May I speak in the name of….
When a business idea is born there almost always follows a process of strategic planning, writing a mission statement, and deciding who exactly it is for. A brand or logo will then be designed to represent how the service or a product is to be understood by others.
Logos generally embody the values, definition, membership, appeal, and purpose of a concept. While some logos speak instantly others become significant as a service becomes more and more associated with it.
In particular, when it’s a logo for an activity, it often represents membership marking who belongs, and who doesn’t. It can become a badge of honour, a right to be earned or bought, and if particularly high-end the logo indicates a privilege.
In the first verse of this evenings Gospel it seems as though the ‘name of Jesus’ has come to inhabit the space of a logo; ‘We tried to stop them’ John says ‘because they were not following us’.
Stopped because they hadn’t earned the right to use the Jesus logo, because using the name of Jesus requires membership, earned rights, and followed tradition.
But, Jesus reclaims the right to decide who uses ‘his name’ and stops them in their tracks.
‘No, no, no’, he says, ‘my name is not a logo of membership … my name is the power of the λόγος of God’
Although linguistically similar, the term ‘λόγος’ is very different to the term ‘logo’. Where logo symbolizes an idea, logos is the idea; it includes the spark, the power, the movement, and the expression.
The second verse of tonight’s Gospel shows that Jesus himself believes his very name contains a power that transcends any mere linguistic representation. Within the very name of Jesus, there exists all that he says, does, breathes and becomes. The name is completely hallowed by his being and, he tells us, the one who uses it will find their purpose hallowed in return.
Such is the power of the name, such is the reach of the word, such is the λόγος of God … where humans use a logo to express the values of something, the λόγος frees humans to express the values of everything.
I wonder, therefore, how we facilitate the name of Jesus being known as logo or λόγος? The answer I think lies in being aware of the distinction.
A logo depends upon those who buy into it and creates exclusivity by placing parameters and definitions on who has the right to belong and use the brand. Indeed, legal structures exist to prosecute anyone deemed to have misrepresented the logo’s concept.
In contrast, the λόγος incorporates, builds, and integrates. It transforms, because it sees potential and nurtures it and it tries new things. As heard this evening it even works with those outside the tradition because it knows no bounds.
Where a logo says ‘yes’ but will frequently mean no, when the λόγος says yes, he really means it.
When we fully consider the name of Jesus Christ, I think we surely see that human boundaries are not the gospel message … because, the real message to be found is that the λόγος of God can gloriously and powerfully gift anyone who has experienced the call to use his name.
In the name of Jesus Christ.